Hewson Womenshop

Hewson Womenshop has now got over 1,000 friends on facebook and is collecting new ones at the rate of about 20 a day.  We try to post 2-3 links every day and the 'following' is very substantial. 

We are still unconvinced by much social media as a business tool but for us as analysts Facebook is an unusual asset.  It allows us to see markets in a way that would be difficult to monitor otherwise. We have tried to get transparency of much of the existing adult' market and on future players such as lingerie retailers.  Our Facebook membership is very lopsided geographically.  A great many from the USA obviously but maybe a third of the total from Brazil. Very low numbers from Europe outside the UK.  France, Italy and Germany are big voids.

The great thing is that we have established a big information network in a matter of months.  Some Chinese Friends would be helpful......