Transformational ideas

http://www.telegraph.co.uk/finance/businessclub/8439976/Think-Tank-Smart-businesses-reap-the-rewards-only-imagination-can-achieve

Great article by Laurence Green of 101. This should be compulsory reading - especially at the moment. it's about why we reject ideas that might transform our businesses. There is much inertia in retailing to women. New ideas are risky but not as risky as perpetuating obsolete marketing strategies.