Women Sex and Shopping
The Women Sex and Shopping report (WSS) comprises a number of different elements that are provided to the client.
- The Main Report
- 12 months Research (Quarterly Updates) analysis and verbatim extracts from research
- Analyst Access (free telephone access)
Who should buy the report?
- Store Design specialists
- Skincare Brands
- Luxury Brands
- Retail Landlords and developers
- Retail Analysts
- Investment Banks
- Pleasure Goods Manufactureres
- Hotel and Leisure Industry
- Airport Operators
Download the brochure here:
You can read more about the unique and highly successful research methodology used by WSS whereby a complex question set requires a detailed handwritten response and provides a profound 'whole woman' insight into the linkage between sexual and consumer behaviours:
About Hewson Group
Hewson Group is a market analyst company founded in 1989. Hewson are acknowledged as one of the global founders of the CRM (Customer Relationship Management) industry and the company was the author of many influential books and reports on sales and marketing issues in the 1990s. Hewson Group established Sistrum a Europe-wide customer management best practice club co-sponsored by Experian and the Sales Productivity Benchmarking Group (With PriceWaterhouseCoopers). Hewson were also a key initiator of e-govt programmes in the UK and elsewhere and have been involved in the potential reform of corporate reporting standards. Since 2008 Hewson have specialised in the women’s retail sector and more broadly in the area of ‘customer onboarding’ and how companies should handle the initial relationship with new clients.
Hewson Group clients include most of the major players in the IT industry such as Microsoft, Oracle, IBM, Symantec and SAP.
Hewson Group decided some time ago that online 'survey' type formats were inappropriate for the sort of complex and insightful answers that we were looking for. For that reason, the research questionnaire has always needed handwritten responses. We are now extending the research to views and opinions expressed in emails about all or any of the subjects that we cover. Download the 2013 Survey Questions here:
2013 Research Programme
An absolutely clear requirement for robust research data and analysis will be the collection of input from as broad a cross section of the female community as possible. Online data collection is useful and accessible but there is an element of self selection. We will further develop mechanisms to collect data from all age ranges and attitudinal groups.
Our main platforms for research will be:
- The WSS website
- Social Media connections (Hewson Womenshop has c2000 connections on Facebook)
- Media driven communications (using a variety of women’s magazines etc)
- Shop (selected) and Street based – handwritten – responses on the current model.
Other mechanisms will include:
- Speaking at conferences, to women’s groups, to the NHS (and equivalents).
- Co-operation with universities and specific academics
- Collection at exhibitions
All of the above offer the possibility – to some extent - of continuing the ‘handwritten’ answers approach which we have found to provide particularly honest and discursive input. It is of course, more difficult to analyse, but offers a good benchmark of accuracy on any given topic.
The research information will come in 3 main forms
- Responses to a generic question set
- Responses to issue specific question sets of which there may be a number and that these may vary from time to time
- Discursive emails that offers views on specific issues, behaviours, products, vendors and markets.
In 2013 we will continue to develop research in the the more mature markets of North America, Northern Europe and Australia. There will be further insight on the BRIC economies and also on S E Asia and Southern Europe
Buy the report
(With free updates for 12 months)
Main Report - Women Sex and Shopping (WSS)
Customer Emotion, Immersion and Onboarding (new report to be published June 2013 and included with WSS)
e.mo.tion: an affective state of consciousness in which joy, sorrow, attraction, fear, hate, or the like, is experienced, as distinguished from cognitive and volitional states of consciousness
im·mer·sion: Immersion is the state of consciousness where an immersant’s awareness of physical self is transformed by being surrounded in an engrossing environment; often artificial, creating a perception of Presence in a non-physical world
onboarding: The management of the early stages of a relationship between a business and a customer