Women Sex and Shopping

The Women Sex and Shopping report (WSS) comprises a number of different elements that are provided to the client.

  1. The Main Report
  2. 12 months access to updated research and analysis
  3. Analyst Advice (2 hours free telephone access)

Table of Contents

Women Sex and Shopping........................................................................................................... i           

Introduction................................................................................................................................... 1

WSS Research Approach............................................................................................................. 4

The Female Economy................................................................................................................... 6

Does it matter?.............................................................................................................................. 7

Women’s Sexual Behaviours and Consumer Attitudes................................................................. 8

Sex Toys....................................................................................................................................... 19

Lubricants..................................................................................................................................... 28

Erotica and Pornography.............................................................................................................. 38

Lingerie, Accessories and Fetish............................................................................................... ...47

Market Overview 2013.................................................................................................................. 50

What might the future of Pleasure Goods Retail look like?.......................................................... 58

 

Who should buy the report?

  • Retailers
  • Store Design specialists
  • Skincare Brands
  • Luxury Brands
  • Publishers
  • Retail Landlords and developers
  • Retail Analysts
  • Investment Banks
  • Pleasure Goods Manufacturers
  • Hotel and Leisure Industry
  • Airport Operators

 

About Hewson Group

Hewson Group is a market analyst company founded in 1989.  Hewson are acknowledged as one of the global founders of the CRM (Customer Relationship Management) industry and the company was the author of many influential books and reports on sales and marketing issues in the 1990s.  Hewson Group established Sistrum a Europe-wide customer management best practice club co-sponsored by Experian and the Sales Productivity Benchmarking Group (With PriceWaterhouseCoopers).  Hewson were also a key initiator of e-govt programmes in the UK and elsewhere and have been involved in the potential reform of corporate reporting standards.  Since 2008 Hewson have specialised in the women’s retail sector and more broadly in the area of ‘customer onboarding’ and how companies should handle the initial relationship with new clients.


Hewson Group clients include most of the major players in the IT industry such as Microsoft, Oracle, IBM, Symantec and SAP.

WSS Research

Hewson established Women Sex and Shopping in 2008 to take an unconventional look at the female consumer. WSS is widely referenced from Business Schools to the international media and has appeared in many articles from the BBC to the Wall St Journal.

Hewson are one of only a handful of organisations across the world who undertake research into the subject of sexually related products for women. A subject that - in some way - affects well over half of all adult women in the Western Economies as well a growing number in other parts of the world.  In historical terms this is an entirely new sector  (for practical purposes, less than 20 years old) and although demand for product has evolved very strongly the retail infrastructure and product quality has moved forward more slowly. By far the wealthiest consumer segment - older women - is almost ignored.

What women want in terms of retail environments and product values is a key part of WSS research. Understanding sexual behaviours and the impact on commodity buying is very important, as is the other side of that coin, how do products affect or enhance female/couple sexual activity. 

What products and what retail are likely to be adopted by mainstream and what will succeeed in an evolvement of the adult industry.  These are critical questions for investors and entrepreneurs.

Full details of the WSS research programme can be seen in this pdf...

WSS_2014_Research_Plan_1.2.pdf

Hewson have also established a Joint Research Programme that clients can take advantage of:

 WSS_2014_Joint_Research_Programme_v1.1.pdf

 

 

Buy the report

Report cost: £975.00/ $1575USD/Euro1070 Call +44 1603 866234 for more information

(With access to updated research material for 12 months. 2 hrs of telephone access to analyst


Main Report

Main Report        - Women Sex and Shopping (WSS)